My DataSync™ Process

First, you'll take a short survey to find out where you are with your copy*. This is how I determine what’s working, what’s not, and what you’d like it to achieve. From there, I can decide if we’re a good fit.

If we make a good fit, we’ll schedule a quick meet & greet to hash out your goals, timeline, and budget. Once I'm clear on the goal & the path to get there, we move forward with a signed agreement and a 50% deposit holds your spot on my schedule.

*If you're unclear on what copy you actually need, you can schedule a paid roadmapping session to outline your goals, identify your audience, discover what’s working and what's not, and discuss any missed opportunities. You’ll get an outline of everything we discover & discuss with actionable next steps built in.

Step two is all about message finding. This is the point in the project when I start mining and gathering crucial intel to inform the messages I craft and how I craft them.

We start with a discovery call where I dig into your brand, ethos, target market, and more. I'll ask you a million questions (at least that's what it will feel like) and then I will craft a custom research plan, including but not limited to: client interviews, prospect surveys, on-site polling, scanning live chat transcripts, review mining, and more.

You grant me access to your analytics so I can make informed decisions. Then I conduct behind-the-scenes industry, competitive, and keyword research to identify gaps + trends.

This phase is simple. It's when I dive into the writing and outline your copy & content based on my research. I draft up each deliverable and jump on a call where I’ll present your copy.

You provide helpful feedback on the initial drafts within 72 business hours of our presentation call. (I’ll let you know what’s most helpful.) We will walk through the edits together, then get to work making them. This process will repeat once more, or as needed.

With the balance payment in hand, I turn over all copyright on your polished documents.
You launch them into the world to start attracting more clients, selling more products/course seats/subscriptions, and connecting with more readers.
We celebrate!

You share the initial results from the copy you’ve launched with.
For landing pages, Facebook ads, and email subject lines, I can draft variants for split testing against our already-stellar controls. Test variants to optimize your copy.