I handled both copywriting and content strategy for the Swiss Water Process® sample box and its companion web content. The goal: make their chemical-free decaf process feel as premium as it is. I shaped messaging that focused on what sets them apart—flavor integrity and origin clarity—while keeping it punchy and human. That included copy across all touchpoints: the box (front, lid, bottom, insert), detailed writeups for standout coffees like Kenya Thiriku and Honduras Capucas, and the content for their roasting webinar, built to get roasters curious and tasting. Every piece worked together to educate, entice, and move the needle with roasters who want great coffee—without the caffeine.
