Hello!
I’m Casea Peterson—a copywriter and content strategist with over 10 years of experience in advertising and UX/UI design. My work is grounded in degrees and graduate studies in both English and Psychology. Nine of those years came before AI entered the content space, which means I built my foundation the old-school way: through craft, research, and results.
As a senior copywriter, I’ve led international campaigns from agency, in-house, and independent settings. I began in the outdoor industry, where my lifestyle gave me the credibility to write with authority and authenticity. From there, I expanded into other industries, applying the same creative rigor and layering in insights from behavioral science.
But I wasn’t satisfied with just supplying the words. I saw copy and design not as separate disciplines, but as two sides of the same persuasive coin. That drive led me into UX/UI design and back to school to deepen my understanding of consumer psychology—how design influences decisions as much as content does.
Most recently, I’ve added another dimension to my work: collaborating with Meta and gaining hands-on experience with large language models. This has allowed me to explore how AI can be leveraged thoughtfully—enhancing the quality and impact of the work I produce.