OnWater came to me with a powerful app idea: make fishing more accessible, informed, and intuitive. I helped bring their vision to life—starting from scratch. As lead copy and content strategist, I partnered with the founders to shape the brand voice, wireframe the entire site, and write 13+ pages of content for launch. That included everything from homepage and product features to tooltips, SEO meta, and even microcopy. Every line had to balance clarity with credibility, helping build trust in a brand-new platform while guiding users through a smarter, more self-reliant way to fish. This was full-spectrum creative: brand building, UX thinking, and conversion-focused storytelling all in one.
