For the launch of Kate Farms’ Blended Pediatric Meals, I developed copy that spoke directly to what matters most: real nutrition, real care, and real-life ease for tube-fed kids and their caregivers.
My role covered strategy through execution across multiple channels, all anchored in clear, empathetic messaging. The goal? Introduce a product that feels both clinically strong and emotionally supportive — like a homemade meal, with none of the messy guesswork.
- Concept Development: I created messaging like Wholehearted Whole Foods, Nurturing Normalcy, More Than a Meal, Made With Love, and More Good Days... all built to connect emotionally while delivering the product’s core benefits.
- Website Copy: I wrote everything from homepage hero lines to deep-dive product descriptions. Focus areas included resealable packaging, smooth tube flow, allergen-free ingredients, kid-friendly flavors, and the comfort of organic whole foods.
- Email Marketing: I handled subject lines, preview text, and body copy for launch announcements, educational content, and nurture campaigns — covering everything from daily use to insurance access.
- Social Media: I created short-form captions and in-graphic copy for static and animated posts, balancing education and emotion to build awareness and trust.
- Benefit Messaging: I translated product specs into clear, human-centered lines like Complete nutrition from the inside out, Mess-free, grab-and-go whole food nutrition, and Love and care in every blend—making sure every message brought both clarity and comfort.
This work was about more than product marketing—it was about helping families feel seen, supported, and confident in what they’re feeding their kids. Every word aimed to reflect Kate Farms’ mission: to show up with care, quality, and compassion when it’s needed most.
