What started as a single fishing kayak brochure turned into years of brand storytelling across Hobie’s entire product lineup. I wrote brochures, web content, and commercial scripts that helped define how Hobie speaks to its global community—clear, capable, and packed with quiet confidence. The brochure featured here is from the 2020 Kayak Fishing Collection, one of many I created to showcase innovation, performance, and lifestyle in one seamless voice. Whether it was pedal kayaks or paddle boards, the goal was always the same: help people see themselves on the water before they even got there.
