From B2B gifting to off-the-clock adventure, I helped concept and write campaigns that showed the full range of what Carhartt gear can do. That meant speaking to everyone from industrial safety officers to weekend trailblazers—without losing the grit and authenticity that makes the brand iconic. I crafted tagline systems, web content, in-store banners, and campaign strategy decks across key verticals like uniforms, outdoor work/play, and corporate customization. These are just a few examples from an ongoing partnership where every word had to work as hard as the gear itself.
