As the lead copywriter for the Carhartt account with Idea Ranch, I wrote across nearly every channel—from landing pages and product education to B2B emails and editorial content. The examples here are just a handful pulled from years of monthly campaign and brand work. I helped shape messaging for high-visibility and flame-resistant gear, developed seasonal campaigns, and crafted strategies for corporate gifting outreach. Whether it was explaining ANSI standards in plain English or positioning technical workwear as meaningful gifts, the throughline was always the same: clarity, grit, and authenticity.
