I led the full rebrand of the Boone and Crockett Club’s Associates Program, modernizing a century-old legacy to resonate with today’s conservation-minded hunter. That meant renaming, repositioning, and rebuilding everything: the website, mailers, social media messaging, launch video scripts, email campaigns, brand guide, and print ads. I created a fresh brand identity that still honored the Club’s deep roots—then brought it to life with clear messaging and a confident voice that could stretch from the backcountry to Capitol Hill. The result? A platform with purpose, ready to grow a new generation of members.
