Carhartt Safety Gear

Carhartt needed new assets for their recently renamed CCG safety products. The project required a new landing page, email, and digital ads that would highlight the new product categories and the industries they were suited for. The goal was to highlight the fact that every industry requires a certain level of high-visibility gear, and the new naming will help workers determine which gear they need for their line of work.

In addition to the new assets, we were also asked to provide two single sheet articles highlighting CCG safety products and the dangers to workers of working without high-vis or heat safety gear. These single sheet articles highlight Carhartt's unwavering commitment to worker safety and educate employers and their crews.