Branding + Positioning

The Boone and Crocket Club asked us to reshape their brand from the group up and reinvent their membership options in the process. We created a completely new brand image and guide for their organization, using bold headlines and imagery to convey their true purpose.  

Once the rebrand was complete, we needed to provide updated materials for their Associate Member Club. The project required updated digital and media assets that promoted the revised member program and realigned its messaging with their new brand identity.