About Casea Peterson

Graduating from the University of Alaska in 2012, Casea carved a niche in copywriting for the outdoor industry, launching two thriving businesses specializing in conversion copywriting. She’s set the bar high for copy excellence, contributing to in-house teams and agencies alike.

Her client list includes giants like Carhartt, Under Armour, Beretta, Toyota, and Bushnell, showcasing her ability to resonate with audiences across diverse sectors.

Passionate about conservation, supporting hunter & angler-owned businesses, and promoting well-being through nature, Casea brings a unique blend of professionalism and playfulness to her work. She leverages mental models to craft persuasive, optimized content, ensuring her copy doesn’t just talk the talk but walks the walk.

An angler, bowhunter, and outdoor enthusiast, Casea is just as lively outside the office. Whether she’s dirt biking, kayaking, or finding the next best fishing spot with her son, she’s living the brand she’s built.