Elite Tactical

As the lead copywriter for the relaunch of Bushnell's renowned Elite line of tactical optics, I played a pivotal role in rejuvenating a classic. The campaign was designed to showcase the significant upgrades and innovations made to the Elite series. My journey with this project spanned from initial brainstorming to the final execution.

I developed a comprehensive suite of creative content, including print ads for industry publications, radio ad scripts, a series of dynamic social media posts, an email series that detailed the improvements of the Elite series and fostered a deeper connection with the Bushnell community.