Seviin Reels
By St. Croix
After a whopping seven decades perfecting the art of fishing rods, St. Croix decided it was time to conquer the reel market. And who did they trust for this grand venture? The Idea Ranch team, with yours truly pumping out creative copy. From the very name 'SEVIIN' and its sleek logo, to the brand development all the way from messaging to product packaging, me and the insanely talented Idea Ranch team were hands-on. We didn't just created a brand; we helped set a new gold standard in fishing reels. I couldn't be more proud of this brand launch and can't wait to hit the water with these new reels and experience the excellence St. Croix is known to deliver.
