Clock Out & Adventure On

Carhartt needed a campaign strategy to help build their Active Channel program around their partnerships with retail brands. Building on our recent "Born from Work. Built to Move You." strategy, we created a plan that focused on the utility of the Active Channel products and their ability to flex from work to play scenarios.

The messaging strategy needed to evolve from their Next Frontier mantra and outline their retail partnership programs and seasonal concepts for all product categories. The entire strategy is not shared here, but the headlines and look and feel of the campaign showcase the work that came out of this project.