Born to be Beretta

Beretta needed a comprehensive campaign for their APX A1 model. The objective was to create a multifaceted marketing strategy that included video content, clear and compelling product messaging, and an array of deliverables spanning print, digital, and photographic mediums. Our challenge was to effectively communicate the product's latest enhancements and establish its superiority within its market segment as the best feeling handgun in it’s class.

I was responsible for developing, writing, and presenting a campaign concept that encapsulated the heritage and craftsmanship associated with the brand name. My concept, titled "BORN TO BE BERETTA," was selected as the preferred choice to proceed with.