Built For The Pursuit

Bushnell needed a new tagline to extend across all optics marketing initiatives for 2023. We needed a tagline encapsulating all three pillars of Bushnell's campaign initiatives: Hunt, Defense, and Competition.

In addition, the tagline needed to play a part in Bushnell's overall repositioning which was set to roll out as part of their 75th Anniversary Campaign. Generally known as an optics brand by the average consumer, Bushnell wanted to reveal their true identity as the most trusted brand among all outdoor enthusiasts worldwide.